Zeejah Fazli is an entrepreneur, producer, cultural programs director and an educationist in the field for the last 25 years. Besides being the founder and president of FACE, Zeejah has a wide exposure as a Project Director and Artistic director and is spearheading flagship projects of FACE such as FACE Mela, annual cultural festival of Pakistan showcasing music, food, artistes and artisans.

His other initiatives include:

  • Founding and setting up "The Rock Musicarium", an amphitheater facility in collaboration with CDA Islamabad.
  • Annually Presenting Pakistan Showcase at SXSW, Austin Texas, U.S.A., since 2015 due to which the Mayor of Austin proclaimed March 14th as the Music of Pakistan day.
  • Setting up FACE Factory which is a cafe presenting various artists every weekend in Islamabad. and various other national and international training programs in arts and craft.

Zeejah presented hundreds of artists and artisans from a variety of disciplines and premiered numerous new works in programs attracting thousands of audience annually. Zeejah connected art and people in joyous, creative, and popular programs. His commitment to public engagement and community connections promises to make FACE a hub of cultural activity for Pakistan.



FACE is a platform that encourages artists and artisans to create relevant and socially viable works in their communities, while providing avenues to engage and connect with wider audiences and build revenue streams. Through publicly accessible programs and collaborative multimedia productions FACE provides a platform for the generation and exchange of ideas leading to positive social change.


FACE, Foundation for Arts Culture and Education, is an organization whose mission is to strengthen, empower and educate communities through the universal language of music, arts and cultural interaction. FACE plays an important role in ensuring education at all levels to empower men and women to create stronger, more humane, creative and sustainable communities.

Cultural Diplomacy

Pakistan has historically been a cultural hub situated on the crossroads of the Indian Subcontinent, Central Asia and Persia, and has a diverse and vibrant culture. FACE has actively been promoting inter-cultural exchange of artists on both a national and international level and introducing contemporary forms of music (fusion/experimental) while celebrating the diverse musical traditions of the region. FACE has also been holding seminars, conferences and workshops in collaboration with partner organizations for the promotion of inter-cultural harmony on both micro and macro level.


  • To strengthen, empower and educate communities through the universal language of arts and cultural interactions.

  • To design, organize and coordinate cultural festivals and events, musical concerts, making them viable for all stake holders including artists and sponsors and bringing positive change in the industry.

  • To design, organize and coordinate projects and establish creative economies for artists and artisans of Pakistan by providing them conducive platforms.

  • To design, organize and coordinate workshops, classes, trainings, seminars, conferences and residencies, on music, dance, choreography, painting, sculpture and films promoting inter-cultural harmony and creative economies on national and international level.

  • To work on preservation and promotion of endangered art and cultures in Pakistan.

  • To organize events, seminars and workshops promoting artistic expression and creative education in rural and urban areas empowering youth to build their capacities and enhance their abilities.

  • Opening opportunities and mentoring facilities for artists and artisans to build sustainable livelihoods.

  • To act as a talent management agency, connecting artists and artisans with venues/festivals around the world, and negotiating contracts.

  • To act as a catalyst for social development and social cohesion.

  • To organize and produce theatre and films.

  • To host workshops, presentations, panel discussions and conferences related to art and its connection with digital outreach, arts management, production, promotion and marketing

  • To organize events and workshops for poetry reading, story telling and creative writing to promote education through creative expression

  • To design/disseminate/organize courses and teaching curriculum's for music and arts.

  • To organize food festivals of national and international cuisines promoting organic, sustainable and ethical farming.

  • To promote mutual understanding between nations through arts and cultural exchange.

  • To promote inclusive approach and engage with government institutions, civil society and media for the promotion of music, arts and culture.

  • To design, manage, implement and establish programs for the benefit of humanity as a whole and the alleviation of poverty and human suffering


  • World Bank


  • British Council


  • ICRC

  • Lahooti Live Sessions

  • IPPAC – Institute for Preservation of Pamiri Arts and Culture

  • IPAC – Institute for Preservation of Arts and Culture

  • Lok Virsa – National Institute of Folk and Traditional Heritage

  • PNCA – Pakistan National Council of Arts

  • PTV – Pakistan Television

  • NAPA – National Academy of Performing Arts, Karachi

  • NCA Rawalpindi – National College of Arts, Rawalpindi

  • Iqra University

  • Bulbulik Music School, Hunza

  • Kaarvan Craft Foundation

  • Sabah Pakistan

  • GothSeengar Foundation

  • Bahria University

  • Embassy of U.S.A.

  • Embassy of Poland

  • Embassy of Bosnia & Hercigovina

  • Embassy of Hungary

  • SXSW – South by Southwest Festival, Austin Texas

  • HDI – The Humpty Dumpty Institute, New York

  • Rock Paper Scissors music & technology PR, Bloomington, Indiana

  • Lisa Booth Management, New York

  • United States Agency for International Development (USAID)

  • Roshni Development Organization

  • Hadaf Development and Advocacy Foundation

  • Baghban Development Organization




An organization whose mission is to strengthen, empower and educate people through arts and cultural interactions ensuring sustainable communities.