Zeejah Fazli is an event producer, cultural programs director, musician & entrepreneur working in this field for more than 20 years. Being the President & CEO at FACE, Zeejah has been working on promotion of arts and culture and has been holding the largest international music festival of Pakistan "FACE Musicmela" since 2014. His other projects include FACE Film Festival, FACE Factory, FACE live, FACE Bandwagon and Pakistan Showcase at SXSW, Austin, Texas, U.S.A. Besides festivals, Zeejah has produced number of events and artists. He also produced two albums and is also involved in film productions as an executive producer.
Believing in building bridges and connecting people through music and arts. Zeejah Started with sweet leaf city Jam which was a free association music jam from 2004 to 2008 which became a lifestyle music event back in the days. Based on the huge response and the need to have a permanent venue, he proposed the idea of establishing an amphitheater at Rawal lake, Islamabad, resulting in setting the foundation stone for "The Rock Musicarium", an open air amphitheater with a capacity of 1500 people.
Knowing the fact that while having various venues in the region, there was no active organization working to bring life to these venues, Zeejah set the foundation stone for "FACE", Foundation for Arts, Culture and Education, whose mission and vision enfolded his whole life struggle to build bridges and connect people through Art and Culture interactions. The organization now successfully works on multi dimensional projects related to Art, Culture and Education.
FACE is a platform that encourages artists and artisans to create relevant and socially viable works in their communities, while providing avenues to engage and connect with wider audiences and build revenue streams. Through publicly accessible programs and collaborative multimedia productions FACE provides a platform for the generation and exchange of ideas leading to positive social change.
FACE, Foundation for Arts Culture and Education, is an organization whose mission is to strengthen, empower and educate communities through the universal language of music, arts and cultural interaction. FACE plays an important role in ensuring education at all levels to empower men and women to create stronger, more humane, creative and sustainable communities.