Zeejah Fazli is an event producer, cultural programs director, musician & entrepreneur working in this field for more than 20 years. Being the President & CEO at FACE, Zeejah has been working on promotion of arts and culture and has been holding the largest international music festival of Pakistan "FACE Musicmela" since 2014. His other projects include FACE Film Festival, FACE Factory, FACE live, FACE Bandwagon and Pakistan Showcase at SXSW, Austin, Texas, U.S.A. Besides festivals, Zeejah has produced number of events and artists. He also produced two albums and is also involved in film productions as an executive producer.

Believing in building bridges and connecting people through music and arts. Zeejah Started with sweet leaf city Jam which was a free association music jam from 2004 to 2008 which became a lifestyle music event back in the days. Based on the huge response and the need to have a permanent venue, he proposed the idea of establishing an amphitheater at Rawal lake, Islamabad, resulting in setting the foundation stone for "The Rock Musicarium", an open air amphitheater with a capacity of 1500 people.

Knowing the fact that while having various venues in the region, there was no active organization working to bring life to these venues, Zeejah set the foundation stone for "FACE", Foundation for Arts, Culture and Education, whose mission and vision enfolded his whole life struggle to build bridges and connect people through Art and Culture interactions. The organization now successfully works on multi dimensional projects related to Art, Culture and Education.

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FACE is a platform that encourages artists and artisans to create relevant and socially viable works in their communities, while providing avenues to engage and connect with wider audiences and build revenue streams. Through publicly accessible programs and collaborative multimedia productions FACE provides a platform for the generation and exchange of ideas leading to positive social change.


FACE, Foundation for Arts Culture and Education, is an organization whose mission is to strengthen, empower and educate communities through the universal language of music, arts and cultural interaction. FACE plays an important role in ensuring education at all levels to empower men and women to create stronger, more humane, creative and sustainable communities.

Cultural Diplomacy

Pakistan has historically been a cultural hub situated on the crossroads of the Indian Subcontinent, Central Asia and Persia, and has a diverse and vibrant culture. FACE has actively been promoting inter-cultural exchange of artists on both a national and international level and introducing contemporary forms of music (fusion/experimental) while celebrating the diverse musical traditions of the region. FACE has also been holding seminars, conferences and workshops in collaboration with partner organizations for the promotion of inter-cultural harmony on both micro and macro level.


  • To design, organize and coordinate music concerts, providing conducive platforms for performing artists of Pakistan

  • To design, organize and coordinate music festivals, making them viable for artists and sponsors

  • To design, organize and coordinate events, workshops, lectures, seminars, conferences and forums, with partner organizations, promoting inter-cultural harmony and creative engagement of society on a national and international level

  • To organize events, seminars and workshops promoting artistic expression and creative education in rural and urban areas empowering youth to build their capacities and enhance their abilities

  • Opening opportunities and mentoring facilities for upcoming artists to build sustainable livelihoods

  • To act as a talent management agency, connecting artists and performance with venues/festivals around the world, and negotiating contracts

  • To act as a catalyst for social development and social cohesion

  • To organize theatrical and drama productions

  • To arrange events, presentations and workshops of dance, choreography, painting, sculpture and film screenings enhancing cultural awareness and promoting social harmony

  • To host workshops, presentations, panel discussions and conferences related to music and arts management, production, promotion and marketing

  • To organize events and workshops for poetry reading, story telling and creative writing to promote education through creative expression

  • To design/disseminate/organize courses and teaching curriculum's for music and arts

  • To organize food festivals of national and international cuisines promoting organic, sustainable and ethical farming

  • To promote mutual understanding between nations through arts and cultural exchange

  • To strengthen, empower, connect and educate communities through the universal language of arts and culture

  • To engage with government institutions, civil society and media for the promotion of music, arts and culture

  • To design, manage, implement and establish programs for the benefit of humanity as a whole and the alleviation of human suffering

  • To design, organize and coordinate cultural festivals and concerts, making them viable for artists and sponsors and brining positive change in the industry.

  • To design, organize and coordinate projects for artists and artisans, providing conducive platforms for performing artists of Pakistan


  • Lahooti Live Sessions

  • IPPAC – Institute for Preservation of Pamiri Arts and Culture

  • IPAC – Institute for Preservation of Arts and Culture

  • Lok Virsa – National Institute of Folk and Traditional Heritage

  • PNCA – Pakistan National Council of Arts

  • PTV – Pakistan Television

  • NAPA – National Academy of Performing Arts, Karachi

  • NCA Rawalpindi – National College of Arts, Rawalpindi

  • Iqra University

  • Bulbulik Music School, Hunza

  • Bahria University

  • Embassy of U.S.A.

  • Embassy of Poland

  • Embassy of Bosnia & Hercigovina

  • Embassy of Hungary

  • SXSW – South by Southwest Festival, Austin Texas

  • HDI – The Humpty Dumpty Institute, New York

  • Rock Paper Scissors music & technology PR, Bloomington, Indiana

  • Lisa Booth Management, New York

  • United States Agency for International Development (USAID)



An organization whose mission is to strengthen, empower and educate people through arts and cultural interactions ensuring sustainable communities.