About Us

About Us

FACE, Foundation for Arts, Culture and Education, is an organization whose mission is to strengthen, empower, and educate communities through the arts and through cultural interactions. It primarily focuses on international exchanges and culture to promote mutual understanding among nations. FACE plays an important role in ensuring education at all levels to empower men and women to create stronger, more humane, creative and sustainable communities. FACE is specifically dedicated to promoting gender equality and women empowerment.


FACE was founded in 2014 in response to opportunities for cultural dialogue between various countries and Pakistan. FACE has evolved into the largest cultural organization working on mega projects related to arts and culture. FACE has also implemented various training programs. FACE has organized festivals, unique collaborations, and concerts and has delivered workshops, master classes, and training for filmmakers and women entrepreneurs. FACE’s projects have involved more than 100,000 direct audience members and reached tens of millions more through our TV partners and radio broadcasts across Pakistan. Working closely with various diplomatic missions as well as local and international partners including the U.S. Embassy, USAID, the World Bank, UNESCO and the British Council, FACE has demonstrated the know-how to implement programs in the most challenging environments. Since 2012 FACE has presented over 1000 artists and artisans from across Pakistan, more than 50 artists from the United States, 10 artists from Poland and trained and empowered 25 women-led enterprises from the underserved areas of Pakistan.


For three consecutive years, FACE has presented a showcase of Pakistani Music at SXSW in Austin, Texas. This U.S. Embassy supported program was immensely successful. Austin Mayor Steve Adler, recognized FACE in his speech in City Hall in 2016 and proclaimed March 14th2016 as “Music of Pakistan Day"

Mission

FACE is a platform that encourages artists and artisans to create relevant and socially viable works in their communities, while providing avenues to engage and connect with wider audiences and build revenue streams. Through publicly accessible programs and collaborative multimedia productions FACE provides a platform for the generation and exchange of ideas leading to positive social change.

Vision

FACE, Foundation for Arts Culture and Education, is an organization whose mission is to strengthen, empower and educate communities through the universal language of music, arts and cultural interaction. FACE plays an important role in ensuring education at all levels to empower men and women to create stronger, more humane, creative and sustainable communities.

Founder

Zeejah

Zeejah Fazli is an entrepreneur, producer, cultural programs director and an educationist in the field for the last 25 years. Besides being the founder and president of FACE, Zeejah has a wide exposure as a Project Director and spearheaded flagship projects of FACE such as:


  • WOMART.PK: A virtual marketplace for economic empowerment of women entrepreneurs from under-served areas of Pakistan producing artisanal products with viable businesses at scale-up phase through building their capacity, on-boarding them on www.womart.pk and introducing them to international markets.

  • INDUS BLUES & HERITAGE LIVE: An award winning documentary film “Indus Blues” on the endangered musical instruments of Pakistan. Later developing into a residency program “HERITAGE LIVE” for empowering the indigenous musicians of Pakistan through trainings and workshops based on Maestro-Apprentice relationship focusing on their audio-visual productions and social media marketing campaigns and graduating them out of poverty resulting in preservation and promotion of intangible cultural heritage of Pakistan.

  • FACE MUSIC MELA: Annual cultural festival since 2014 showcasing music, food, artistes, and artisans at one platform. So far presenting more than 1000 artists and artisans both in Islamabad and Hunza, attracting nearly 25,000 people in three days every year.

  • ROCK MUSICARIUM: Setting up a 2-acre amphitheater facility “The Rock Musicarium” with a capacity of 3000 people in collaboration with CDA, Islamabad.

Zeejah also presented up to 70 musicians from Pakistan as a PAKISTAN SHOWCASE at the mammoth South by SouthWest festival in Austin, Texas, U.S.A. for three consecutive years when the Mayor of Austin proclaimed March 14th, 2016 as Music of Pakistan Day. Zeejah has presented more than 50 foreign artists in Pakistan and conducted training of 15 filmmakers in Pakistan and the United States.


Zeejah while empowering thousands of artists and artisans focuses on international exchanges to promote mutual understanding among nations and is specifically dedicated to promoting gender equality and women empowerment. Zeejah connected people in joyous, creative, and popular programs. His commitment to public engagement and community connections promises to make FACE a hub of cultural activity for Pakistan.


Team Members

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Rabia Fazli

Country Director, UAE

rabia4@gmail.com

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Faiza Zeejah

Board Member

faizazeejah@gmail.com

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Nosheen Bukhari

Project Manager

nosheejiga@gmail.com

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Azhar Ali

Project Manager

azharali.90@hotmail.com

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Naeem Asghar

Admin Manager

mnaeemasghar@gmail.com

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Umar Daraz

Finance Manager

mnaeemasghar@gmail.com

Cultural Diplomacy

Pakistan has historically been a cultural hub situated on the crossroads of the Indian Subcontinent, Central Asia and Persia, and has a diverse and vibrant culture. FACE has actively been promoting inter-cultural exchange of artists on both a national and international level and introducing contemporary forms of music (fusion/experimental) while celebrating the diverse musical traditions of the region. FACE has also been holding seminars, conferences and workshops in collaboration with partner organizations for the promotion of inter-cultural harmony on both micro and macro level.


Manifesto

  • Economic empowerment of women entrepreneurs from under-served areas of Pakistan producing artisanal products

  • Preservation and promotion of endangered musical instruments of Pakistan and alleviating poverty of indigenous musicians.

  • To strengthen, empower and educate communities through the universal language of arts and cultural interactions.

  • To design, organize and coordinate cultural festivals and events, musical concerts, making them viable for all stake holders including artists and sponsors and bringing positive change in the industry.

  • To design, organize and coordinate projects and establish creative economies for artists and artisans of Pakistan by providing them conducive platforms.

  • To design, organize and coordinate workshops, classes, trainings, seminars, conferences and residencies, on music, dance, choreography, painting, sculpture and films promoting inter-cultural harmony and creative economies on national and international level.

  • To work on preservation and promotion of endangered art and cultures in Pakistan.

  • To organize events, seminars and workshops promoting artistic expression and creative education in rural and urban areas empowering youth to build their capacities and enhance their abilities.

  • Opening opportunities and mentoring facilities for artists and artisans to build sustainable livelihoods.

  • To act as a talent management agency, connecting artists and artisans with venues/festivals around the world, and negotiating contracts.

  • To act as a catalyst for social development and social cohesion.

  • To organize and produce theatre and films.

  • To host workshops, presentations, panel discussions and conferences related to art and its connection with digital outreach, arts management, production, promotion and marketing

  • To organize events and workshops for poetry reading, story telling and creative writing to promote education through creative expression

  • To design/disseminate/organize courses and teaching curriculum's for music and arts.

  • To organize food festivals of national and international cuisines promoting organic, sustainable and ethical farming.

  • To promote mutual understanding between nations through arts and cultural exchange.

  • To promote inclusive approach and engage with government institutions, civil society and media for the promotion of music, arts and culture.

  • To design, manage, implement and establish programs for the benefit of humanity as a whole and the alleviation of poverty and human suffering

Partnerships

  • World Bank

  • UNESCO

  • British Council

  • USAID

  • ICRC

  • Lahooti Live Sessions

  • IPPAC – Institute for Preservation of Pamiri Arts and Culture

  • IPAC – Institute for Preservation of Arts and Culture

  • Lok Virsa – National Institute of Folk and Traditional Heritage

  • PNCA – Pakistan National Council of Arts

  • PTV – Pakistan Television

  • NAPA – National Academy of Performing Arts, Karachi

  • NCA Rawalpindi – National College of Arts, Rawalpindi

  • Iqra University

  • Bulbulik Music School, Hunza

  • Kaarvan Craft Foundation

  • Sabah Pakistan

  • GothSeengar Foundation

  • Bahria University

  • Embassy of U.S.A.

  • Embassy of Poland

  • Embassy of Bosnia & Hercigovina

  • Embassy of Hungary

  • SXSW – South by Southwest Festival, Austin Texas

  • HDI – The Humpty Dumpty Institute, New York

  • Rock Paper Scissors music & technology PR, Bloomington, Indiana

  • Lisa Booth Management, New York

  • United States Agency for International Development (USAID)

  • Roshni Development Organization

  • Hadaf Development and Advocacy Foundation

  • Baghban Development Organization

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@facepakistan

An organization whose mission is to strengthen, empower and educate people through arts and cultural interactions ensuring sustainable communities.